Users will soon have a fresh option that allows them to cut down on the quantity of AI-created videos appearing in their feeds. This step comes as the platform revealed that it presently contains in excess of 1 bn content made with AI.
Pilot Phase and Launch
The update is in a pilot phase over the coming weeks before a widespread release. This shift comes amid a increase in AI content, driven by new content generation software.
AI Content on Other Platforms
Studies have shown that nearly one in 10 of the most rapidly expanding channels on another major platform primarily display content made by AI. A large amount of this material is classified as low-quality AI content, a label for inferior, factory-style content that is frequently nonsensical or bizarre.
Our research shows that numerous viewers appreciate content produced via AI tools, ranging from computer-generated images to informative clips, and we aim to give people the power to increase or decrease of that, depending on their own likes,” commented a platform representative.
Volume and Proportions
TikTok announced that there are now 1.3bn videos on its service identified as AI-generated. Collectively, in excess of 100 m media items are uploaded to the service every day, making AI-generated material a limited part of its total content library.
Customizing Your Feed
Users will be capable of reduce or increase the amount of AI-generated videos they view by opening the “manage topic” setting in the platform and picking AI-made media. Other topics that are already be modified under the tool include news, style, aesthetics, and choreography.
Platform Guidelines
Its rules mandate users to identify “realistic” AI-made content, and it prohibits harmful AI impersonations of well-known individuals or critical incidents. Any realistic AI-generated clip that is without a tag can be deleted under its community policies.
Furthermore, the service will now apply an artificially created label to content made using its own AI tools, or detected by an industry-wide initiative for identifying content made by AI. This step is designed to help prevent users from trying to circumvent the labeling process.
AI Literacy Programs
The company is also establishing a two million dollar awareness program for specialists and institutions to create learning resources about using AI responsibly. This project will benefit non-profit groups focused on training coding and technology.
Platform Protection
The platform has justified its safety measures, following discussion over proposals to make redundant hundreds of safety staff in the UK. TikTok is expected to eliminate a significant number of roles in its user protection team in its British office, with trade unions and digital protection specialists voicing alarm that staff are being displaced by automated systems.
A senior executive stated that human moderation would continue to be important, but automated tools can shield workers by removing the most distressing content ahead of it gets reviewed by people. TikTok stated a 76% decrease in disturbing and violent content seen by human moderators over the past year due to the use of its machine learning processes.
We believe it is crucial to balance people and machines to keep the platform safe,” she said. “We’ll have staff as involved in the system, but we also think it’s very important to limit contact with unsafe media as quickly as possible, which is why a significant AI assistance is making a difference work at speed.”
